Advertise to myself?
Now, you may be thinking, why would I want to add to the already huge amount of advertising I see everyday by advertising to myself? The answer is: if you want to change your life, you need to take your energy (attention) back from the sources that have it in the first place.
If seeing TV commercials and magazine ads have not brought you closer to where you want to be in your life, then take your attention away from them and put it on something that brings you happiness and brings you closer to your goals. Advertise to yourself about the things that you are interested in.
Finding true happiness.
What is it that you want to change about your life? What kinds of things bring you happiness and joy when you focus on them? These are the things you can use to create your very own marketing pitch. Stick to things that make you genuinely happy (taking a much needed vacation), not things that you think should make you happy (feeling like you should enjoy volunteering).
You may have to go deep inside yourself to find what truly makes you happy. You can use your feelings to gauge if something really makes you happy or if you've picked up on what someone else's idea of happiness is. As you create your marketing pitch you will need to list the experiences, items, people, or situations that truly make you happy.
You will know if they truly make you happy by the feelings you feel, not by the thoughts you think about them. Here is an example: "I want to go to Hawaii for a week." How do you feel looking at that statement? Excitement, adventure, joy or do you feel a nagging feeling about the burden of packing and trying to make plans for the kids to stay somewhere while you're on vacation? If you felt excitement, adventure, and joy then taking that vacation truly makes you happy. Whereas, if you felt the nagging feeling about the burden of packing and trying to make plans for the kids to stay somewhere while you're on vacation then you may not really be up for that trip to Hawaii just yet.
It's important to focus only on the feelings and not the thoughts surrounding something. Even though the thoughts in your head when thinking about the Hawaii trip may have been something like "It'll be good to get away" and "I've always wanted to go to Hawaii", the feelings it left you with were telling you that you were not interested in Hawaii right now. Try something else until you find something that makes you feel happy.
Create your personalized marketing pitch!
1) Make a list of things you want to advertise to yourself. It is best to write them in past tense or the present tense in order to help you focus on actually achieving your goal or reward instead of focusing on achieving them in the future. Here are a few examples: I have just been promoted at work. I am going to Rome for 3 weeks. I have a brand new puppy. I feel happy now. Energy flows where attention goes.
2) Next you'll want to design your advertisements and place them anywhere that you will see them.
* Create flyers and signs to put around your house to remind you of what your goals or joys are.
* Make bookmarks with your affirmations and stick them in your reading material.
* Write small reminders on post-it notes and place them in your car. This will help you frequently remember what’s important to you while you drive around everyday.
* Place slips of paper reminding you of your dreams in your purse or wallet.
* Make a scrapbook of the places you want to go and the things you want to see.
* Magnetize your goals and stick them all over your fridge.
* Place positive body affirmations on your mirror in your bathroom.
* Hang a flyer on your ceiling over your bed to start and end each day with your goals and affirmations swimming around in your head.
Get creative, design your marketing materials just the way you like them using: pencils, markers, printed materials or cutting and pasting.
Hum a song
Use those times when you have a random song stuck in your head to further advertise your goals to yourself. Instead of getting annoyed with the fact that you can’t stop singing the song make it into a personal jingle. Replace the normal lyrics with your own positive affirmations as you repeat the song. It’ll be an easy pick-me-up when you see your day spiraling out of your control.
What’s the point of this exercise?
The point of all this is to inundate yourself with everything important to you. Marketing to yourself will help you take your attention away from other sources (multi-million dollar companies who want to sell you their products) that drain you and successfully put it back onto yourself so you can achieve your goals and live the life you want. This exercise will help you to concentrate on your goals in life and bring you closer to achieving them.
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Terran Trosclair
